Company

Corporate Team

B:HIP Europe ApS was founded in 2015 by entrepeneurs Jan Madsen, Jan Sarfelt and Michael Sarfelt. The head office is located in Aalborg, Denmark.

Founded

b:hip Europe was founded in 2015 as a result of a license agreement for the European market with b:hip Global, a Direct Sales company founded in 2007 by entrepreneur Terry LaCore with significant success. b:hip Europe is a Danish private limited company founded with the main goal to conduct Direct Sales in a Scandinavian way, with clear focus on product quality and end-consumers. b:hip Europe is managed independently from b:hip Global with proprietary products developed and produced by Danish companies. Founders of b:hip Europe are Jan Madsen, Jan Sarfelt and Michael Sarfelt, whom with experience from their solid and very successful careers as entrepreneurs and Direct Sales distributors, are extremely aware of what needs to be provided from the corporate side to achieve success, and extremely dedicated to provide that support to b:hip’s distributors.

Company

About Us

Corporate Team

AllLEADERSAdvisors - Nutrition

Jan Madsen

Co-owner & CEO
b:hip Europe

Jan Madsen

Co-owner & CEO
b:hip Europe

Jan has been a very successful Independent Distributor for one of the largest Direct Selling companies in the industry for more than 20 years. During this time he also built a unique support system for distributors helping many others reach their goals and achieve great success. This makes Jan the perfect person to be in charge of b:hip Europe creating the structure to lead and support the expected growth of the company.

Jan Sarfelt

Co-Owner & Chairman
b:hip Europe

Jan Sarfelt

Co-Owner & Chairman
b:hip Europe

Jan started working in the Direct Selling industry when he was 20 years old. He became a top distributor in one of the largest companies when he was only 32 years old and has been selected for prestigious awards multiple times. Being a top distributor in Direct Selling for decades, Jan has the best possible background for his new assignment; making sure that b:hip continues to be an unique opportunity for everybody and promoting our products and our opportunity worldwide.

Michael Sarfelt

Co-Owner
b:hip Europe

Michael Sarfelt

Co-Owner
b:hip Europe

At 16 years old Michael began his Direct Selling career. After struggling getting the business going for some years, everything suddenly changed and he became no. 1 distributor in Thailand for one of the largest Direct Sales companies in the world. Few years later, Michael decided to join b:hip and has built an impressive business in South-East Asia with a turnover of millions of USD per month. Michael has joined b:hip Europe with experience and proven success record of building the b:hip business.

Gunnar Kvistgaard

Food safety assessment and EU Regulatory affairs expert

Gunnar Kvistgaard

Food safety assessment and EU Regulatory affairs expert

Gunnar is a legislative expert within food, dietary-supplements, food for special medical purposes, herbal remedies and cosmeceuticals, approval of Novel food and additives. Additionally Gunnar is working with composition and documentation of new products and safety assessment and efficacy documentation. Gunnar is an extremely competent product developer as well as regulatory communicator.

Founded

bHIP was founded by entrepreneur Terry LaCore. Our global headquarters are located in Melissa, Texas, USA, with additional facilities in St. Paul, Minnesota and Branson, Missouri. bHIP currently operates in over thirty countries around the globe, and plans to expand to many more in the coming months.
Since our inception, we at bHIP have devoted ourselves to creating a truly global platform for today’s multinational economy. Our executives and hands-on management teams are committed to providing dedicated men and women with the tools they need to realize their long-term business goals.